1. Building relationships
It’s engineered with the chief goal of helping you build a meaningful relationship with your audience throughout the entire customer lifecycle.
2. Organizing omnichannel experiences
Ability to reach and deliver content to multiple devices including mobile, desktop, IoT devices, social media, email inboxes, and more.
3. Enhanced integrations
Can integrate with existing and new data to optimize content and layouts on the fly to suit your unique customer needs.
4. Multi-touchpoint management
Address customer needs across varying points of the customer journey, from awareness to conversion, to long-term customer.
With a CMS you’ll have limited access for customer experience personalization on the fly, as it’s more connected towards a public facing website, instead of a myriad of different platforms and devices.
Overall, whether or not your brand is ready to make the transition to a DXP depends upon the goals of your marketing. If you’re in a niche that relies on high levels of customer personalization in order to compete or stand out, then upgrading to a DXP will probably be a good idea.