A DXP goes a step further than a CMS by helping a brand produce digital experiences through websites, apps, portals, IoT devices and more...

"Web CMS is critical for developing, managing and optimizing web, mobile, and other content-based experiences..."

"...Whereas some critics considered web CMS solutions ‘bloated’ a few years ago, we think times have changed. API-first architecture and cloud deployments are reshaping the packaging of digital capabilities into more granular tools that can be assembled on demand."

 Forrester’s Mark Grannan