A DXP goes a step further than a CMS — but what does that mean for the growth of your business? Beyond making it easier to build out an omnichannel customer experience, a DXP helps by building relationships, Organizing omnichannel experiences, Enhanced integrations, Multi-touchpoint management.

Why It Works

3. Enhanced integrations
Can integrate with existing and new data to optimize content and layouts on the fly to suit your unique customer needs.

4. Multi-touchpoint management
Address customer needs across varying points of the customer journey, from awareness to conversion, to long-term customer.

With a CMS you’ll have limited access for customer experience personalization on the fly, as it’s more connected towards a public facing website, instead of a myriad of different platforms and devices.

Overall, whether or not your brand is ready to make the transition to a DXP depends upon the goals of your marketing. If you’re in a niche that relies on high levels of customer personalization in order to compete or stand out, then upgrading to a DXP will probably be a good idea.

Are you evaluating a Digital Experience Platform?

Your customer experience not only needs to feel effortless on behalf of your customer, but you also need to be able to easily tailor and scale the customer experience across channels and continents. That’s where a DXP outdoes a CMS. Having a DXP underpinning your web presence allows you to create and monitor all of the different streams of information you’re pushing out, all while ensuring you’re delivering timely messages based on real-time user feedback and data.